July 28th, 2013
What is a brand, anyway? Here’s what Marty Neumier says it’s not: it’s not a logo, it’s not a tagline, it’s not even a product or service.
I believe that a brand is our legacy. It is the culmination of all we’ve done, all we’ve accomplished, the connections we’ve made and perhaps most important, the karmic footprint we leave behind as we make our way through life. By that I mean all of the things we’ve done that have left an impact on those around us, especially those that have put their trust in us.